The Badge Archive

Multi-Level Cookie Business – Activity List

Activity List Construction is In Progress – Not Complete

The Cookie Business badges released in 2021 were designed to fit naturally into your troop’s regular Cookie Season activities. That means:

  • Most badge steps happen automatically as scouts participate in the sale.
  • Multi-level troops can more easily earn these together without needing separate plans.
  • The older C/S/A levels include 1–2 extra steps that focus on specific skills like goal setting, budgeting, or marketing.

There are 4 core topics each level covers, and one category for the extra requirements C/S/A levels require.

Facts

Most levels only need to know the cookie flavors and box prices. One of the Brownies badges requires practice making change. Cadettes take it further by researching a specific aspect of cookie sales, such as marketing, taste testing, or customer trends.

Click the name of the desired topic to see a list of possible activities.

Topic: Cookie Facts: Learn the flavors and how much a box costs.

Topic: Money Facts: Practice making change.

Topic: Research Facts: Research one aspect of cookies (i.e. digital marketing, cookie taste testing, market research).

Goals

Every level mentions a troop goal except the last Ambassador badge. Most require just to set a troop sales goal and personal goal. Others require setting a troop budget or using the SMART goal system. A few require making a tracker for your goal.

Click the name of the desired topic to see a list of possible activities.

Topic: Set Goals: Brainstorm ideas, pick one to make a troop sales goal, and set your personal goal.

Topic: Budget Goals: Set a troop goal and budget and get feedback

Topic: SMART Goals: Learn what SMART is and apply it to the troop sales goal.

  • Fulfills Step 2 of GSUSA Senior Cookie Boss badge requirements.

Topic: Tracking: Make a way to track sales with a goal tracker or using the online sales tracking feature.

Plans

Starting with Brownies, every Cookie Business badge includes some form of planning. Brownies begin by assigning team roles, while older scouts create sales strategies and full marketing campaigns. Planning may include booth teamwork, spirit elements like costumes or songs, detailed sales plans with feedback, and scheduled marketing efforts.

Click the name of the desired topic to see a list of possible activities.

Topic: Spirit Plans: Decorate your booth, make a cookie costume, OR make a cookie song/dance.

Topic: Teamwork Plans: Decide how roles are assigned when selling cookies at booths or in the troop.

Topic: Sales Plans: Make a sales plan, write the specifics of your plan, and get feedback.

Topic: Marketing Plans: Make a general marketing plan, detail the marketing plan, and schedule it out

Customers

Daisies, Brownies, and Juniors start with learning what to say and who to say it to. As scouts progress, they refine their sales pitches, brainstorm customer lists and outreach, and practice sharing the purpose behind the sale.

Click the name of the desired topic to see a list of possible activities.

Topic: Customer Practice: Learn what to say to customers and practice it.

Topic: Customer Sharing: Share the reason for the cookie sale with customers.

Topic: Pitches: Make a sales pitch and practice, create a video, or write it down and get feedback (Ambassador needs feedback from 3 mentors).

Topic: Customer Reach: Make a list of potential customers and ways to reach them (i.e. a social media campaign).

C/S/A Extras

The older (C/S/A) levels adds one or two extra requirements that go beyond the basics four topics. These steps explore topics like business goals, mentoring younger scouts, business ethics, social responsibility, resumes, portfolios, and value propositions. These can be kept simple or explored in more depth depending on your troop. To earn the Cookie Entrepreneur Family Pin, Cadettes must also learn about financial planning, while Seniors and Ambassadors must complete both a Cookie Business badge and a Financial Literacy badge.

Click the name of the desired topic to see a list of possible activities.

Topic: Business Ethics: Learn about Business Ethics and how it applies to cookie sales.

Topic: Business Skills: Learn a new business skill (i.e. mentor, research, video)

Topic: Mission Statements: Learn what a mission statement is and make your own.

Topic: Portfolios: Learn what a portfolio is and make one from your cookie experiences.

Topic: Resumes: Learn what a resume is and how your past with cookie sales can be used on it.

Topic: Social Responsibility: Learn what social responsibility is and share what you’re troop will do with customers.

Topic: Teaching: Use your knowledge of cookie sales (flavors, costs, goal setting, customer lists, marketing tools) and teach someone.

Topic: Value Proposition: Learn what a value proposition is and create a pitch.

Activity ideas

Track Your Goal

Know the Cookies

Cookie Dates

Cookie Flavors
Click link for detailed list. See below for highlighted bullets.

Cookie Costs
Click link for detailed list. See below for highlighted bullets.

Customer Lists/Scripts

Talk to Customers
Click link for detailed list. See below for highlighted bullets.

Who to Sell To
Click link for detailed list. See below for highlighted bullets.

Pitches

Printable Pitch Templates

Bling Your Booth

C/S/A Extras

Each Cookie Business badge level adds one or two extra requirements starting in Cadettes. Topics can be simple or you can dive deep:

  • Business goals
  • Teaching younger scouts
  • Business ethics
  • Social responsibility
  • SMART
  • Resumes
  • Portfolios
  • Value proposition
  • The Cookie Family Entrepreneur Pins require Cadettes to Earn a Cookie Business badge and learn about financial planning, and the S/A levels need to earn Financial Literacy badges.

Extra Resources:

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Field Trip Ideas

Make sure all requirements are met when going or have a pre-field trip meeting to hit the requirements.

  • Cookie Rally (put on by your local council, community/service unit, or another local troop).

Guest Speaker Ideas

Make sure all requirements are met when there are there or have a meeting before or after the guest speaker to hit the requirements.

  • Any business owner that deals with sales.
  • Salesperson in any field.
  • Retail salesclerk.

For More Fun Ideas and Plans

for Daisy, Brownie, and Junior Scouts

Join the Girl Scout Daisy, Brownie, and Junior Leader Help Facebook Group
(Not an official GSUSA Group)

This is a supportive Facebook community for Daisy, Brownie, and Junior Girl Scout leaders. Whether you’re seeking advice, fresh ideas, or meeting plans, you’re in the right place! Let’s inspire each other, share our experiences, and make every troop meeting a memorable adventure.

for Cadette, Senior, and Ambassador Scouts

Join the Girl Scout Cadette, Senior, and Ambassador Leader Help Facebook Group
(Not an official GSUSA Group)

This is a supportive community for Cadette, Senior, and Ambassador Girl Scout leaders. This group offers solutions to keep older scouts engaged in scouting amidst their busy lives. Share strategies, tackle challenges, and exchange ideas for fun, meaningful activities that resonate with teens and build lasting connections.

Find out how you can support The Badge Archive!

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Tia Kennard