(Year 2 – Cookie Business Badge)
Yes – 2011 Is the current GSUSA badge
Released in 2021 but is considered part of the 2011 Girl’s Guide. Replaced Marketing (now retired) as the new Year 2 Cookie Business badge. The Cadette page has information on when all badges were released.
What is this badge about?
Practice cookie sales, set a cookie-selling goal, make a marketing plan, and learn social responsibility.
Choose your own activities!
Our Summary* of requirements:
- Research one aspect of cookies (digital marketing, cookie taste testing, market research).
- Make a troop sales goal and know what to spend your cookie money on.
- Learn what social responsibility is and create a message (poster, video, display) to spread awareness of what your troop will do with cookie money.
- Make a general marketing plan that follows the “four principles—the 4Ps—of marketing” (brainstorm, research other brands, talk to marketing expert).
- Detail the marketing plan and schedule it out (research other brands, talk to marketing expert, create video).
* – This summary is based off the GSUSA booklet activity choices.
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What is a good Troop Meeting Plan besides the VTK?
- None Currently Available
Click to Expand → All Known Meeting Plans and Resource Links
Meeting Plans
Other Resources
- See the Multi-Level Activity List (In Progress) – choose your own activities!
- Booklet Info from Scouts Honor Wiki
- View Booklet Online
What is a good way to earn the badge at home?
- None Currently Available
Click to Expand → All Known At Home Plans
At Home Plans
- None Currently Available
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GSUSA Information and Details
Five steps are needed to complete this badge:
- Know your product and resources
- Set goals and a budget
- Explore the Girl Scout Cookie brand
- Develop your marketing plan
- Create your marketing campaign
Click to Expand → GSUSA Official Resources
- Buy the GSUSA Leader Guide Booklet (View Online)
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- GSUSA Volunteer Toolkit (VTK) free plan for 2 Meetings – No links available. This is only accessible through MyGS log-in on Council’s website for troop leaders
- Digital Marketing Tips for Cookie Entrepreneurs and Families by GSUSA
- Cookie Entrepreneur Family Pin Requirements by GSUSA
- Cadette Cookie Market Researcher Glossary by GSUSA
- VTK Goal and Budget Steps by GSUSA
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Is there a matching badge for Multi-Level Troops?
Learn about the Cookie Business Themed Multi-level GSUSA 2011 badges.
Where does this go on the Uniform?
This is a Skill Based Badge – Click Here to see diagrams and details on where to place it.
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For More Fun Ideas and Plans
for Cadette, Senior, and Ambassador Scouts
Join the Girl Scout Cadette, Senior, and Ambassador Leader Help Facebook Group
(Not an official GSUSA Group)
This is a supportive community for Cadette, Senior, and Ambassador Girl Scout leaders. This group offers solutions to keep older scouts engaged in scouting amidst their busy lives. Share strategies, tackle challenges, and exchange ideas for fun, meaningful activities that resonate with teens and build lasting connections.
Find out how you can support The Badge Archive!
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- Return to the Cadette Badge List.
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The Badge Archive 