(Year 2 – Cookie Business Badge)
Yes – 2011 Is the current GSUSA badge

Released in 2021 but is considered part of the 2011 Girl’s Guide. Replaced Customer Insights (now retired) as the new Year 2 Cookie Business Badge. The Junior page has information on when all badges were released.
What is this badge about?
Practice cookie sales, set a cookie-selling goal and budget, make a sales plan, and have customer practice or interaction.
Choose your own activities!
Our Summary* of requirements:
- Practice cookie sales (make display, learn online shopping cart, OR make a quiz game).
- Brainstorm and vote for a troop sales goal and what to do with the cookie money.
- Make a budget for the cookie money.
- Make a list of potential customers, a sales plan, OR a social media campaign.
- Interact with customers (role playing, making a survey, OR thinking of answers to common customer responses).
* – This summary is based off the GSUSA booklet activity choices.
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What is a good Troop Meeting Plan besides the VTK?
- None Currently Available
Click to Expand → All Known Meeting Plans and Resource Links
Meeting Plans
Other Resources
- See the Multi-Level Activity List (In Progress) – choose your own activities!
- Booklet Info from Scouts Honor Wiki
- View Booklet Online
What is a good way to earn the badge at home?
- None Currently Available
Click to Expand → All Known At Home Plans
At Home Plans
- None Currently Available
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GSUSA Information and Details
Five steps are needed to complete this badge:
- Get to know the Cookie business
- Decide on your goals
- Collaborate on a troop budget
- Reach more customers
- Learn from your customers
Click to Expand → GSUSA Official Resources
- Buy the GSUSA Leader Guide Booklet (View Online)
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- GSUSA Volunteer Toolkit (VTK) free plan for 2 Meetings – No links available. This is only accessible through MyGS log-in on Council’s website for troop leaders
- Mtg 1: Practice Sales (Cookie Display, Online Shopping Cart, or Cookie Quiz Game), AND Make Goal (Goal Wheel, Goal Ladder, Teams for Your Goals)
- Mtg 2: Budget Cookie Money (Explore Costs, Budget Pledge, or Talk to an Expert), Make a List (Network Circle, Sales Plan, or Social Media Campaign), AND Interact with Customers (Good Impression, Customer Survey, or Listen for Clues)
- Digital Marketing Tips for Cookie Entrepreneurs by GSUSA
- Junior Cookie Glossary by GSUSA
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Is there a matching badge for Multi-Level Troops?
Learn about the Cookie Business Themed Multi-level GSUSA 2011 badges.
Where does this go on the Uniform?
This is a Skill Based Badge – Click Here to see diagrams and details on where to place it.
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For More Fun Ideas and Plans
for Daisy, Brownie, and Junior Scouts
Join the Girl Scout Daisy, Brownie, and Junior Leader Help Facebook Group
(Not an official GSUSA Group)
This is a supportive Facebook community for Daisy, Brownie, and Junior Girl Scout leaders. Whether you’re seeking advice, fresh ideas, or meeting plans, you’re in the right place! Let’s inspire each other, share our experiences, and make every troop meeting a memorable adventure.
Find out how you can support The Badge Archive!
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- Return to the Junior Badge List.
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