(Year 2 – Cookie Business Badge)
Yes – 2011 Is the current GSUSA badge

Released in 2021 but is considered part of the 2011 Girl’s Guide. Replaced Customer Loyalty (now retired) as the new Year 2 Cookie Business badge. The Senior page has information on when all badges were released.
What is this badge about?
Practice cookie sales, set a cookie-selling goal using SMART, make a sales plan, and have customer practice or interaction.
Choose your own activities!
Our Summary* of requirements:
- Know the cookie flavors, facts, rewards, what’s new this season, marketing tools available, etc. (create a video, host a rally, attend a training session).
- Learn what SMART is and apply it to the troop sales goal.
- Make a plan for selling this year (brainstorm, talk to a professional, use data).
- Create a targeted video or multiple sales pitches.
- Learn more about customers (research, feedback) OR create something (poster, graphic, video, presentation) to connect with customers.
* – This summary is based off the GSUSA booklet activity choices.
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What is a good Troop Meeting Plan besides the VTK?
- None Currently Available
Click to Expand → All Known Meeting Plans and Resource Links
Meeting Plans
Other Resources
- See the Multi-Level Cookie Business Activity List – choose your own activities!
- Booklet Info from Scouts Honor Wiki
- View Booklet Online
- Cookie Boss Volunteer Guide
What is a good way to earn the badge at home?
- None Currently Available
Click to Expand → All Known At Home Plans
At Home Plans
- None Currently Available
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GSUSA Information and Details
Five steps are needed to complete this badge:
- Take the lead in your cookie business
- Set SMART goals
- Team up to make business decisions
- Make your cookie boss pitch
- Expand your customer base
Click to Expand → GSUSA Official Resources
- Buy the GSUSA Leader Guide Booklet (View Online)
- Cookie Boss Volunteer Guide
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- GSUSA Volunteer Toolkit (VTK) free plan for 2 Meetings – No links available. This is only accessible through MyGS log-in on Council’s website for troop leaders
- Digital Marketing Tips for Cookie Entrepreneurs and Families by GSUSA
- Cookie Entrepreneur Family Pin Requirements by GSUSA
- Senior Cookie Boss Glossary by GSUSA
- Entrepreneurship Progression Chart by GSUSA
- Cookie Program Family Meeting Guide by GSUSA
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Is there a matching badge for Multi-Level Troops?
Learn about the Cookie Business Themed Multi-level GSUSA 2011 badges.
Where does this go on the Uniform?
This is a Skill Based Badge – Click Here to see diagrams and details on where to place it.
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For More Fun Ideas and Plans
for Cadette, Senior, and Ambassador Scouts
Join the Girl Scout Cadette, Senior, and Ambassador Leader Help Facebook Group
(Not an official GSUSA Group)
This is a supportive community for Cadette, Senior, and Ambassador Girl Scout leaders. This group offers solutions to keep older scouts engaged in scouting amidst their busy lives. Share strategies, tackle challenges, and exchange ideas for fun, meaningful activities that resonate with teens and build lasting connections.
Find out how you can support The Badge Archive!
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- Return to the Senior Badge List.
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