2011 – Business Startup

Yes – 2011 Is the current GSUSA badge


Released in 2020 but is considered part of the 2011 Girl’s Guide. The Senior page has information on when all badges were released.

What is this badge about?

Think of a business idea, make a prototype, use SWOT, make a business plan, and pitch the idea.

Choose your own activities!

  • Activity List  (Not Available Yet)

Our Summary* of requirements:

  1. Pick a business idea after doing research (online, brainstorm as a team, OR talk to an expert).
  2. Make a prototype AND get feedback (compare to competitors, ask a focus group, OR interview three local owners/entrepreneurs).
  3. Use a SWOT Analysis on your feedback AND explore other options (research trends, talk to an expert, OR interview three potential customers in your target market) to make any improvements you can.
  4. Create a business plan using the GSUSA planning guide (how to get and afford a brick-and-motor store, how you can budget to produce a product, OR how you can distribute your product online in both marketing and delivery).
  5. Present a final pitch of your idea using your improved prototype and business plan to someone (marketing expert, finance professional, OR friends and family).

* – This summary is based off the GSUSA booklet activity choices.

What is a good Troop Meeting Plan besides the VTK?

Click to Expand → All Known Meeting Plans and Resource Links

Meeting Plans

Other Resources

What is a good way to earn the badge at home?

Click to Expand → All Known At Home Plans

At Home Plans

GSUSA Information and Details

Five steps are needed to complete this badge:

  1. Come up with an idea you can turn into a business
  2. Design a prototype and get feedback
  3. Revise your prototype
  4. Create your business plan
  5. Make your pitch
Click to Expand → GSUSA Official Resources

Is there a matching badge for Multi-Level Troops?

Learn about the Entrepreneur Multi-level GSUSA 2011 badges.

Where does this go on the Uniform?

This is a Skill Based Badge – Click Here to see diagrams and details on where to place it.

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