The Badge Archive

Fulfills Step 2 of GSUSA Ambassador Cybersecurity Safeguards badge requirements.

Info Needed for the badge requirements: Digital marketers use your online activity, like search history and preferences, to create ads aimed at you. Understanding their tactics helps you make smarter online decisions. Protect yourself by clearing cookies, managing browser settings, deleting internet history, and being cautious about subtle advertising from influencers or games.

Items Needed

• Print and cut out VTK Digital Footprint Profile Cards by GSUSA (one per pair of scouts).
• Paper for each pair of scouts.
• Colored pencils or markers to share.

Instructions

1. Divide scouts into pairs and distribute a Digital Footprint Profile Card to each pair.
2. Ask each pair to examine the profile card, which includes information such as hobbies, favorite bands, recent internet searches, and more.
3. Using the Digital Footprint Profile Card as a guide, each pair will design a fictional advertisement for a product or event the person on their card might like.
4. Scouts will have 15 minutes to create their advertisement using paper and markers.
5. After 15 minutes, each pair presents their advertisement to the group. They should explain the marketing strategy they used and what part of the profile they targeted.