The Badge Archive

Here are 20 cultures, each with a summary of distinct beauty standards in 2025. Click to see more information and links for images.

1. Argentina
   European-influenced standards favor slim figures and flawless skin. Beauty often reflects fashion and elegance.
2. Australia
   Sun-kissed skin, active bodies, and beach-inspired style dominate. Natural skincare and SPF use are common.
3. Brazil
   Curvy bodies, tanned skin, and well-groomed appearance are admired. Physical confidence and flair are important.
4. Canada
   Multicultural ideals influence beauty. Authenticity, wellness, and diverse representation are emphasized.
5. China
   Prioritizes fair skin, symmetry, and slim figures. Delicate features and a youthful look are ideal.
6. Egypt
   Defined features, fair skin, and traditional cosmetics like kohl remain admired. Cultural beauty rituals are still strong.
7. France
   Prefers effortless elegance, natural aging, and minimal makeup. Tanned skin and understated fashion are common.
8. Germany
   Clean, fresh looks and eco-conscious grooming are popular. Gender-neutral aesthetics are growing.
9. India
   Fair skin is still widely preferred, but inclusive beauty and traditional self-care are gaining ground.
10. Italy
    Mediterranean beauty includes olive skin, expressive eyes, and voluminous hair. Style and flair remain central.
11. Japan
    Values small faces, pale skin, and graceful features. Beauty often includes modesty and elegance.
12. Mexico
    Blends Indigenous and Western influences. Expressive makeup, colorful fashion, and pride in cultural identity are valued.
13. Nigeria
    Skin tone and grooming reflect social status. Natural hair movements and pride in heritage are becoming more prominent.
14. Russia
    Slim bodies, long hair, and polished appearances are preferred. Femininity and poise are emphasized.
15. Saudi Arabia
    Beauty is focused on eyes, fragrance, and elegance. Grooming is practiced within modest fashion traditions.
16. South Africa
    Beauty standards vary by ethnic group. Melanin-rich skin, natural hairstyles, and cultural pride are rising.
17. South Korea
    Celebrates clear, “glass” skin, V-shaped jawlines, and youthful aesthetics. Skincare and cosmetic technology are central.
18. Sweden
    Natural beauty and aging gracefully are admired. Healthy skin, sustainability, and minimalism shape trends.
19. Thailand
    Fair skin and slimness are still idealized, but appreciation for traditional features and authenticity is growing.
20. United States
    Emphasizes individuality and self-expression. Diverse body types, natural skin, and confidence are seen as beautiful.

References:

• Agbonkhese, Josephine. “HILARY RODRIGUEZ-TAIWO: Reframing Beauty Standards – Vanguard Allure.” Vanguard Allure, 18 May 2025, allure.vanguardngr.com/2025/05/hilary-rodriguez-taiwo-reframing-beauty-standards/. Accessed 22 July 2025.
• Brown, Bobbi. “What Are the Criteria of Beauty in France?” Beauty Healthy, 4 June 2025, beauty-healthy.info/what-are-the-criteria-of-beauty-in-france.html. Accessed 22 July 2025.
• Foster, Jordan. “The Beauty Standard Is Intensifying. At What Cost?” Phys.org, 19 Feb. 2025, phys.org/news/2025-02-beauty-standard.html. Accessed 22 July 2025.
• Founder, Jesse Wakoku. “How Female Beauty Standards in Japan Are Evolving | Wakoku.” Wakoku, 27 Feb. 2025, wakokujp.com/female-beauty-standards-in-japan/. Accessed 22 July 2025.
• Foyin Ejilola. “The Beauty Tax on Nigeria’s Poorest Women.” The Republic, 13 Apr. 2025, rpublc.com/april-may-2025/beauty-tax-nigeria-women/. Accessed 22 July 2025.
• “Korean Beauty Standards Explained: The Complete Guide for 2025.” Abplasticsurgerykorea.com, AB Plastic Surgery, 24 Apr. 2025, abplasticsurgerykorea.com/ab-blog/korean-beauty-standards-explained-the-complete-guide-for-2025. Accessed 22 July 2025.
• Reza, Selim. “What Is the Beauty Standard in 2025? – GARMENTS EDUCATIONS.” GARMENTS EDUCATIONS – “Empowering the next Generation of Fashion Experts.,” 5 Mar. 2025, http://www.garmentseducations.com/2025/03/05/what-is-the-beauty-standard-in-2025/. Accessed 22 July 2025.
• “The Global Beauty Edit: Brazil’s Booming Beauty Market.” NIQ, 31 Mar. 2025, nielseniq.com/global/en/insights/commentary/2025/the-global-beauty-edit-brazils-booming-beauty-market-key-consumer-trends/. Accessed 22 July 2025.
• Dhawan, Chaitanya. “The New Indian Beauty Standard: What You Should Know.” India Today, 21 June 2025, http://www.indiatoday.in/information/story/the-new-indian-beauty-standard-what-you-should-know-2744220-2025-06-21. Accessed 22 July 2025.