The Badge Archive

Fulfills Step 2 of GSUSA Outside the Mirror badge requirements.

Info Needed: Scouts should understand that being authentic means showing their real selves and celebrating what makes them unique. Scouts will imagine their own business or brand that promotes body appreciation, not unrealistic beauty standards.

---

Items Needed:

• VTK Promote Body Appreciation by GSUSA (one per scout).
• Paper, pencils, and pens.
• (Optional) Computers, tablets, or phones for looking up entrepreneurs or brand examples.
• (Optional) Magazines or printed images for visual inspiration or mockups.

Instructions (Estimated Total Time: 25–30 min):

1. Explore body-positive business examples (5–7 min).
   • Scouts read or look at one example of a company, entrepreneur, or influencer who promotes body appreciation or diversity.
   • (Optional) Let them choose someone they admire and find one quote or style detail that stands out.
2. Brainstorm their own company or campaign (10–12 min).
   • Scouts imagine they are creating a business or brand that celebrates bodies and confidence.
   • They decide what their brand would do or sell (e.g. clothes, messages, events, zines).
   • They come up with a slogan, hashtags, and describe how their brand would show body positivity.
3. Complete the Promote Body Appreciation worksheet (7–8 min).
   • Scouts fill in their brand name, goal, slogan, hashtags, products or services, and target audience.
   • (Optional) Include sketches, mock ads, or packaging ideas.
4. Share and reflect (3–5 min).
   • (Optional) Scouts can share their favorite part of their brand idea with a buddy or small group.
   • Reflect on how it feels to imagine a company that supports people being their authentic selves.

Sample List of Promoters

Here’s a sample list of trusted companies, entrepreneurs, and influencers scouts could explore online to see real-world examples of body appreciation and diversity in action. These are great starting points for inspiration and reflection:

Companies & Brands

These brands show a wide range of body types, abilities, and styles in positive, respectful ways:

• Dove – Campaign for Real Beauty
  Promotes confidence and self-acceptance through ads featuring everyday people.
• Aerie – Real You Campaign
  Uses unedited photos and diverse models to encourage body positivity for tweens and teens.
• Target’s Cat & Jack Line
  Includes adaptive clothing, sensory-friendly designs, and models with disabilities.
• Izzy Wheels
  Decorates wheelchair spoke covers with art and fashion for self-expression and disability pride.
• Nike Kids – You Can Be Anything
  Shows kids of all sizes and backgrounds being active, confident, and creative.

Creators & Entrepreneurs

These public figures promote confidence, movement, and creativity:

• Jessamyn Stanley
  Yoga teacher who celebrates movement for all bodies and self-love.
• Tabitha Brown
  Creator known for sharing uplifting messages and kindness through food and laughter.
• Mari Copeny (“Little Miss Flint”)
  Activist who promotes youth empowerment and confidence through leadership.
• Nabela Noor
  Entrepreneur who promotes self-love, kindness, and inclusive beauty through her brand.

Influencers & Activists

These influencers promote body diversity, creativity, and authenticity in positive ways:

• Megan Jayne Crabbe (@bodyposipanda)
  Shares colorful messages and joyful dances to celebrate body confidence.
• Sarah Nicole Landry (@thebirdspapaya)
  Talks about body image, stretch marks, and kindness to yourself.
• Autumn Peltier (@autumn.peltier)
  Youth activist whose confidence and leadership inspire pride and purpose.