The Badge Archive

Beauty Standards: South Korea

In South Korea, beauty is often defined by youthfulness, symmetry, and flawless skin. A small, V-shaped face with a pointed chin is considered ideal, along with double eyelids, high cheekbones, and a slim figure. Clear, luminous “glass skin” is one of the most admired traits, and skincare routines are a major part of daily life.

K-pop idols and K-drama stars strongly influence beauty trends, promoting features like straight eyebrows, heart-shaped lips, and soft, natural makeup. Cosmetic procedures are common and widely accepted, but there’s also a growing movement toward embracing natural features and self-expression.

While traditional standards still dominate, younger generations are beginning to challenge rigid ideals and celebrate authenticity, individuality, and mental wellness as part of what makes someone truly beautiful.

Short List:

  • Visual Ideals: V-shaped face, double eyelids, high cheekbones, and slim figure
  • Cultural Influence: Youthfulness, symmetry, and flawless “glass skin” define beauty
  • Grooming & Care: Elaborate skincare routines are central to daily life
  • Makeup & Fashion: Soft makeup, straight brows, and heart-shaped lips dominate trends
  • Hair Norms: Sleek, well-maintained styles reflect polished self-presentation
  • Cosmetic Practices: Procedures are normalized, but natural beauty is gaining ground
  • Youth Movements: Authenticity and mental wellness challenge rigid ideals
  • Modern Identity: Beauty blends tradition, celebrity influence, and self-expression

Image Sources for Beauty Standards: South Korea

Leaders can use these websites to find scout-appropriate images that reflect Korean beauty ideals, including skincare, fashion, and cultural influences:

Possible Fashion Advertisement Sites

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Short link: https://tinyurl.com/5n8wsxfb

Tia Kennard