Across Generations: GSUSA 1970s

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The 1970s marked a turning point in Girl Scouting. Troops still gathered in church basements and school cafeterias, sang around campfires, and earned classic badges, but change was in the air. In 1977, Worlds to Explore reorganized badgework into five broad themes: My Home, My Community, My World, The Arts, and The Out-of-Doors. This shift encouraged girls to think more globally, creatively, and independently, while still honoring the hands-on traditions of earlier decades.


What’s Different

What Was Different from Earlier Decades

  • Badgework was still based on the 1963 handbooks: Brownies, Juniors, Cadettes, and Seniors followed the Proficiency Badge system introduced in the early ’60s, with color-coded borders and level-specific requirements.
  • Troop government became more structured: Girl-led planning and patrol systems were emphasized more than in the 1950s and ’60s, laying the groundwork for future girl-led models.
  • Uniforms began to modernize: In 1973, GSUSA introduced mix-and-match uniform options for Brownies, Juniors, and Cadettes—including pants for the first time.
  • Environmentalism took center stage: The Eco-Action program launched nationally in 1972, encouraging girls to take action on conservation and environmental issues.
  • Daisy level didn’t exist yet: The youngest official level was Brownies (ages 7–8); Daisies wouldn’t be introduced until 1984.

What’s Different from Today’s Girl Scouts

  • No Journeys or Take Action Projects: The 1970s program focused on individual badges and troop activities. Journeys and TAPs weren’t introduced until 2011.
  • Badges were earned from printed handbooks: Girls used physical books to track badge steps—there were no digital tools or online tracking systems.
  • Uniforms were level-specific and more formal: Each level had its own distinct uniform pieces, including ties, hats, and dresses. Today’s uniforms are simplified to a sash or vest with khaki bottoms.
  • No Daisy level: Kindergarten-aged girls weren’t part of the program yet, so the entry point was typically 2nd grade.
  • Badges were not grouped by theme: The Worlds to Explore structure didn’t arrive until 1980. In the 1970s, badges were listed individually by topic in each handbook.

What’s the Same

  • Singing around a fire
  • Friendship that lasts decades
  • The drive to take the lead and make a difference
  • The Girl Scout Law and Promise (the Law was updated in 1972)

Featured Profiles

Gretchen S.
Gretchen attended Camp Kenneydell in Washington State for seven consecutive summers (“every year of eligibility”) as part of the Tall Timbers Girl Scout Council. Her memories include hiking with #10 cans of vegetables for conditioning and singing camp songs on the lodge porches.

Read Gretchen’s full profile →


Memory Snapshots

  • Sylvia S. Cadette in the 1970s
    As a Cadette, she completed a multi-day canoe trip through Ohio and later returned to camp as a CIT.
  • Kitsy A.-H. Girl Scout through the 1970s
    Her memories span Iowa woods, New England camps, and the slow modernization of uniforms, including pants, patch blankets, and shifting badge designs.
  • Grandma Elliott Girl Scout Leader in the 1970s
    A troop grandmother who had been a Girl Scout leader for more than 50 years.

Suggested Resources


Have a photo from the 1970s?

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