(Year 2 – Cookie Business Badge)
Yes – 2011 Is the current GSUSA badge

Released in 2021 but is considered part of the 2011 Girl’s Guide. Replaced P & L (retired) as the new Year 2 Cookie Business badge. The Ambassador page has information on when all badges were released.
What is this badge about?
Develop marketing strategies to boost cookie sales.
Choose your own activities!
Our Summary* of requirements:
- Use your knowledge of cookie sales (flavors, costs, goal setting, customer lists, marketing tools) and teach someone (online how-to video, Cadettes,) OR learn how to monitor data automatically with search engine alerts.
- Learn a new business skill (mentor, research, video) OR record your pitch and get feedback from 3 mentors on how to improve.
- Learn what a value proposition is (mentor, research two brands, interview peers) and create a pitch.
- Make a marketing campaign.
- Help the next generation (mentor, leave a how-to, pass on your customer list).
* – This summary is based off the GSUSA booklet activity choices.
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What is a good Troop Meeting Plan besides the VTK?
- None Currently Available
Click to Expand → All Known Meeting Plans and Resource Links
Meeting Plans
- None Currently Available
Other Resources
- See the Multi-Level Cookie Business Activity List – choose your own activities!
- Booklet Info from Scouts Honor Wiki
- View Booklet Online
What is a good way to earn the badge at home?
- None Currently Available
Click to Expand → All Known At Home Plans
At Home Plans
- None Currently Available
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GSUSA Information and Details
Five steps are needed to complete this badge:
- Become an authority in your cookie business
- Set cookie business goals and develop a new skill
- Create and share your value proposition
- Create a marketing campaign
- Leave a legacy
Click to Expand → GSUSA Official Resources
- Buy the GSUSA Leader Guide Booklet (View Online)
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- GSUSA Volunteer Toolkit (VTK) free plan for 2 Meetings – No links available. This is only accessible through MyGS log-in on Council’s website for troop leaders
- Digital Marketing Tips for Cookie Entrepreneurs and Families by GSUSA
- Cookie Entrepreneur Family Pin Requirements by GSUSA
- Entrepreneurship Progression Chart by GSUSA
- Cookie Program Family Meeting Guide by GSUSA
- Ambassador Cookie Influencer Glossary by GSUSA
- VTK My Business Skills by GSUSA
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Is there a matching badge for Multi-Level Troops?
Learn about the Cookie Business Themed Multi-level GSUSA 2011 badges.
Where does this go on the Uniform?
This is a Skill Based Badge – Click Here to see diagrams and details on where to place it.
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For More Fun Ideas and Plans
for Cadette, Senior, and Ambassador Scouts
Join the Girl Scout Cadette, Senior, and Ambassador Leader Help Facebook Group
(Not an official GSUSA Group)
This is a supportive community for Cadette, Senior, and Ambassador Girl Scout leaders. This group offers solutions to keep older scouts engaged in scouting amidst their busy lives. Share strategies, tackle challenges, and exchange ideas for fun, meaningful activities that resonate with teens and build lasting connections.
Find out how you can support The Badge Archive!
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- Return to the Ambassador Badge List.
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